why wool?

The Unparalleled Super Fiber.

 

Why use American wool to make your products?

 
 

It’s better for you.

When it comes to temperature regulation in clothing, wool is unmatched. Sheep thrive in hot and cold climates, and the wool they grow helps them to maintain a stable and healthy body temperature in any weather. It quickly and effectively wicks away moisture from your skin, keeping you dry and comfortable. Wool also has natural anti-bacterial and anti-microbial properties, so wool clothing can go much longer between washes, and it’s flame-resistant. When you choose wool, you’re choosing a fiber engineered by the very best in the business: nature itself.

 

it’s better for your wallet.

When cared for properly, wool products can last for generations. Wool garments tend to be much lower maintenance for the end consumer - less washing, less drying, and less ironing required. And when you opt to use American wool, you are getting a product that is comparable to some of the best wools in the global market at a fraction of the cost. And in the current supply chain climate, buying American wool eliminates the cost and hassle associated with importing from places like Mongolia or Australia.

 

it’s better for the planet.

Synthetic fibers like polyester and acrylic shed millions of pounds of microplastics into our waterways every year. They also take decades to break down when they inevitably end up in landfills after only a handful of wears. By contrast, wool is a naturally sustainable, renewable resource—it will biodegrade within a year if composted, it does not leech harmful chemicals into the oceans, and sheep only need rain, grass, and sunshine to grow it.